A French company producing chalk bags, boulder mats, fingerboards and more. At the end of the 90’s climbing was still a basically an activity linked to an outdoor culture. The creator of the brand, ‘Snapman’, was himself an addict of mountain sports.
Increasingly he saw climbing developing as an activity independent of a purely outdoor culture, with an identity that could attract all youth. So, full of ideas about creating new products, he left his job as an engineer with an ice axe manufacturer and set up Snap, a new brand dedicated to climbing.
Snapman wanted to develop a free thinking, independent brand that aimed to serve the modern climbing community, by helping both its activities and material to evolve in such a way as to put the emphasis on both performance and pleasure. The company began life in Chamonix and then moved to the outskirts of Annecy.
For more information on Snap Bouldering check out their site: www.snapclimbing.com